Email is one of many digital tools that we can use to reach out to clients. Quality mailing opens up opportunities for interaction, value creation, and the development of successful relationships. Emails are rightfully called marketing amplifiers.
How to increase interaction?
However, not all emails are successful. Statistics can be discouraging in some cases. Too much text, an unappealing design, grammatical errors… these are just some of the reasons why a mailing doesn’t achieve the desired goal. Even if it’s flawlessly composed, there must be a very good reason for arousing interest. In that case, personalization is key! The result is a higher level of interaction and two-way communication. Wondering how to achieve this?
Quiz – an ideal instrument
A quiz is a simple way to collect data that can be extremely useful in establishing a relationship with a targeted population and consolidating it. Regardless of age group, quizzes are a good choice for all companies that want to arouse genuine interest. With a quiz, you can increase awareness of a particular topic, check knowledge, test recall of promotional campaigns, refer to educational materials, etc.
From the above, it is obvious that the possibilities of a quiz are numerous, and the benefits are as follows:
- Higher recipient engagement
- Higher response rate
- Short form is attractive to participants
- Does not take up much time for participants
- Quiz can be accessed via mobile phone
- Preparation and execution in approximately 2 weeks
How do we know this? The Dedal team has years of experience in this. We program the quiz in a special tool and ultimately deliver an analytical report to the client. High engagement is a confirmation for both clients and us that we have done the job right. Therefore, if you want to take advantage of all the benefits of a quiz, contact Dedal!